From the Desk of Ben Boettcher

One of the most important words in the English language is “remember.”

Ironically, the most expensive ones are “This time it’s going to be different.”

When we experience an unexpected (albeit unprecedented) challenge, it is easy to get tunnel vision. We panic. We deviate from our plan. We draft emergency plan after emergency plan. We start saying things along the lines of, “Things will never be the same again” and “This is the new normal.”

Sure, these statements might be true. But if we take a step back and look at the big picture, things are not always what they seem in the present moment.

Take the tragedy of 9/11 as an example. After two planes crashed into the Twin Towers, many people believed airline travel would never recover — but certainly this was not the case. Thanks to stricter federal regulations and big steps taken by airline companies, airline security drastically improved. Travelers quickly regained their confidence and the number of airline passengers steadily increased after 2001.

Even in the midst of an epidemic and drastic upheaval of the world’s economy, we have to remember the power of human ingenuity. Take time to look at the bigger picture of history: all the past economic, political, and societal challenges that humanity has faced. Each challenge brought about some of the greatest advancements in human history.

No matter what the future may bring, history reminds us (again and again) that mankind has the relentless ability to adapt and overcome any challenge we face.

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